The era of closed web store is over. To remain successful online, e-tailers have to engage in all popular channels of interactions with customers. Today this means Facebook, YouTube, Amazon, and eBay.
Allcam's last generation of websites were powered by osCommerce. Between 2003 to 2009 we added many self-made modules to automate order flow processes. Initially when our product ranges were limited, this approach worked really well and saved a lot of money too (osCommerce is free, web hosting is cheap, and you could make a customised module relatively cheap as well, courtesy of Freelancer.com).
In 2009 our product ranges had grown around 8-folds (of 2003 level), and more and more sales channels were added such as Amazon, eBay, Play, Pixmania etc. It was no longer possible to manage all the product listings and orders via osCommerce. Linnworks was introduced to manage those tasks, and the osCommerce websites were just one of the channels plugged into Linnworks.
Now in 2016, as the era of closed web store is over, we migrated our website from osCommerce to Shopify. The competition on external channels (Amazon, eBay) are getting tougher and tougher, and external channels are not a good place to establish one's own brand. For Allcam, the later is for more important. A large portion of our products were developed based on feedback from our customers, and they have been our most faithful supporters and patrons. Shopify is one of the most open web store system which facilitate the communication with existing and potential customers.
During the period from 2003 to 2016, our sales have grown from £50K (2003) to over £5 millions. The amount of customers on our database are close to one million. Meanwhile we still retain an extremely high customer satisfaction records, our overall feedback profile is over 99.7% on eBay and over 98% on Amazon. Without a highly efficient system, it is not possible for our small team of 15 people to grow further.
Bye osCommerce, Bye old Logo. Hello Shopify, Hello new logo!
Share this post